Founded in 2007 and based in Paris, New York, and Shanghai, Francelab is the partner of beauty brands eager to imagine and realize innovation, pushing beyond boundaries.

​

Inspired by the free-spirited world of fashion and image since joining the Marie Claire Group, we decode, anticipate, and transform trends.As a pilar of the Marie Claire Beauty Group ecosystem, our mission is to serve our clients: capturing the spirit of the times, transforming it into bold concepts, and turning them into desirable products. 

​

To bring these insights to life, we’ve structured our expertise around key pillars in creation and execution. Here lies our unique creative and innovation process, blending agility, intuition, and method to imagine, develop, formulate, package, produce, and deliver.

“A la carte” capabilites, for brands that want to go further, faster, and better.